Veronica Beard
I was the Sr. Design Director for Veronica Beard Footwear from 2020 to 2023 overseeing design and development. During my time in this role, the Veronica Beard footwear business, which launched in 2019, grew by over 100% in consecutive years 2020-2021 and 2021-2022.
A selection of some of the seasonal mood boards, I’ve created for Veronica Beard.
These mood boards are the foundation for the creative direction my team takes each season to flesh out the idea of the particular woman, or rather, the consumer who will wear a specific design.
